User-generated content (UGC) is content that is created and shared about a brand, product, or service by users within your target audience. It can take many forms, including social media posts, reviews, photos, videos, and blog posts.

UGC is a powerful way to build trust and authenticity. Consumers are more likely to trust and engage with content that comes from other consumers than from a brand itself.


When users create and share content related to a brand, it can reach a wider audience and generate buzz around the brand. This can lead to increased exposure and potentially more customers.